Having bemoaned the busy and chaotic packaging of a previous coffee, this week is at the other extreme – an almost plain brown paper bag, with a simple, single colour label on the front.
ThreeSixty take the concept of coffee origin to an extreme, by putting an exact latitude and longitude on the labelling. This is a fascinating idea, although from the examples I’ve checked it looks to be more of a general indication of region than the exact plantation location.
It is unfortunate that they have carried this branding into their multi-regional blends, however. It seems to undermine the whole principle of the thing to offer a coffee blend from Kenya, Guatemala and Nicaragua (in the example of their Blend Number One) in a bag with a single location marked on it.
Still, it’s a nice concept even if slightly flawed in execution.
ThreeSixty Ethiopia Yirgacheffe has a latitude and longitude that places it on the outskirts of Yirga Cheffe town. That said, Google Maps isn’t quite a high enough resolution for me to say for sure if that’s not a coffee plantation!
The grounds have an impressively rich aroma; sweet and acidic oranges laced with caramel and touches of milk chocolate. Brewed, it’s less sweet but there’s still a fruity and slightly acidic character.
In the mouth, it’s the acidity that comes through more than the fruit; there is a little strawberry sweetness but it’s well buried and hard to pick out. The acidity isn’t overly strong, but it does overwhelm the other flavours present, leaving quite a dry feeling on the tongue.
It’s not a bad coffee, but it’s unbalanced. 2 stars.